This step is a jam packed to help you develop a solid strategy for growth and success based on where you have come from to workout where you are going to.

Outline

• Reflecting on the history of the business you will identify the milestones that have shaped your business journey, from initial interest to where you are now

• Identify the industry you sit within together with the competitors to explore unique positioning, industry forecasts and growth opportunities

• Evaluate the strengths of the business and it's people to understand skills and potential gaps

• Review your customer/client base to distinguish between preferred and non-preferred customers to understand fining your target audience

• Assess the price and quality levels of your offerings to ensure they meet your current and future goals

• Understand current sales and marketing tools and processes to identify efficiencies and make improvements

• Analyse the sources of business to understand how customers and clients have found you to build on these successful strategies for the future

Next, we'll move onto Step 2.

Remember! Any questions, please email: support@boo-marketing.co.uk