Now, we review all of the marketing activities undertaken since your business started. You don't realise which activities are marketing activities until you do this.

Outline

• Review past and current marketing activities to determine the effectiveness of each

• Identify how you can make improvements to make marketing activities work harder

• A comprehensive overview to give you the full picture on all marketing efforts, allowing for better strategic planning

• Understand what works well to make informed decisions that optimise time, money, and effort

• Creates a process for ongoing review and improvements

Let us know what questions you have and what came to light from this step for your business at: support@boo-marketing.co.uk

Tip!
Create a spreadsheet from the sheet in the workbook to keep a library of marketing activities past and present. This can be used as a reference to record all marketing activities, learnings and refinements to make your marketing work as hard as possible to achieve your business goals.