Step 2 - Vision, goals & values
Here we start to look at the bigger picture around your business.
Outline
Define the vision for your business by considering both personal and professional aspirations without constraints
Pin down the top three personal and/or business goals that will make the biggest difference in the next 12 months whilst also aligning to the vision
Established goals get everyone on the same page to work together to achieve them as a team
State the core values and beliefs of your business, considering what is non-negotiable and essential for your business's identity
The values support ways of working and having the right people involved with the business to ensure consistent practices
Remember! Let us know if you need help with this step by emailing: support@boo-marketing.co.uk.
Tip!
You can create your own version of this sheet from the workbook to form a poster that can be placed in a prominent position to act as a daily reminder on those goals we are working towards 12 months from now.
Next, we'll move onto for Step 3.