Welcome to the Simple Marketing Strategy workshop with Anna Short, founder of Boo! Marketing. You'll be pleased to know that everything we do is kept intentionally simple and aimed at small businesses, whether you're a marketer yourself, or a business owner/managing director. We want to make marketing simple for you and ensure it's aligned to achieve the goals of your business.

Why do we even need a marketing strategy?
We want a marketing strategy to achieve our business goals by attracting the right types of customers and clients.

We want to get clear on the direction that our business is going in so that we can stand strong as a business and as a business owner or the marketer within that business. When we stand strong, we can be consistent in how we market ourselves and our business.

We need a marketing strategy to understand which marketing activities are the right ones, the ones that get the results. We don't want to waste time doing things that aren't working towards bringing in those results and achieving the goals of the business.

A strategy identifies what sets our business apart. What makes it different. There could be a million other businesses out there doing the same as you. Yet there is one thing for certain. They will never provide that product or service your way. A strategy hones in what makes us different so that we can standout in a unique way.

A strategy will get you more of your perfect types of customers and clients so that you can achieve your personal and business goals. Whether you want to increase sales or increase brand awareness this strategy will get you to where you want to be each and every year.

For questions as you go through each step, email:
support@boo-marketing.co.uk

Once you have completed each step, book your 1 hour strategy call with Anna to check through your strategy and overcome any challenges you have. You will find the booking link in the Round-up & next steps section.